Technical Info Login Claritas Segmentation and Market Solution (formerly Nielsen, SRDS)

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Claritas Segmentation and Market Solution (formerly Nielsen, SRDS)

User Status: You are currently off-campus.
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Remote access help is also available.
Dates: Current
Full-Text: Yes
Description: Formerly known as the "Lifestyle Market Analyst" or the "Local Market Audience Analyst," this database provides demographic and market data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups. Northwest Arkansas is not a designated metropolitan area so try using Washington and Benton counties, instead.
Help: Transition Guide: LMAA to Nielsen SMS
Note: On-Campus access only.