Technical Info Login Mintel Reports: Academic Edition (Mintel Oxygen)

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Mintel Reports: Academic Edition (Mintel Oxygen)

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Dates: 2001-
Titles Covered: All subscribed reports
Full-Text: Yes
Operators: Connectors: and, or
Wildcards: automatic stemming on word endings
Adjacency: places phrases in quotes
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Mintel provides detailed reports on marketing, advertising, product category trends, and consumer attitudes, as well as financial and company data, including recent mergers and acquisitions. Many reports from this London-based firm are for UK data; the following categories are covered for US markets:
  • beauty and personal
  • drink
  • technology
  • food and foodservice
  • health and wellbeing
  • household
  • lifestyles
  • apparel
  • travel
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