Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
Singh, Surendra N.
- Title
- Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
- Authors
- Mousavi, J ; Singh, SN; Chatterjee, P ; Masters, T
- Journal
- JOURNAL OF MARKETING RESEARCH
- Volume
- 61
- Issue
- 2
- Year
- 2024
- DOI
- 10.1177/00222437231179186